From fast-paced start-ups environments to enterprise-grade B2B software, I've had a blast designing products that people love. I bring a high-velocity, highly collaborative, and human-centred profile and always seek to extract the best (and wackiest) ideas from my team test them against our target users as quickly as possible.
Check some of my work here
From fast-paced start-ups environments to enterprise-grade B2B software, I've had a blast designing products that people love.
Based on the your circumstances, I’ll advise and design the process to get us from fuzzy metrics to happy customers
Process Design
Workshop facilitation
Defining UX and Business Outcomes
I thrive in environments of uncertainty. Using research, data, creative explorations and prototyping, we'll make sense of any mess.
User and market research
Lo- and hi-fi Prototyping
Hypothesis and user testing
Once we've validated we're meeting the customer and business needs with our designs, I'll all about taking things to the next-level
Pixel-perfect UI Designs
Design System Tokens
Front-End Work
Through countless projects of all kinds and sizes, I've picked up a handful of insights that lay the foundations of my overarching approach to design
Design is the art of solving problems. In the context of Product Design, we’re creating a positive business impact by solving real problems for real people. In my work, I have a relentless focus on grounding our work in empathy for our customers: What do problems do they have and what are they trying to achieve? This is the basis of our design decisions.
No great work happens in isolation - you need the ideal mix of unique perspectives and know-how from your team members to make something special. Therefore, I facilitate collaboration in my cross-functional teams through workshops, internal research and by sharing my work early and often.
Building to learn is a cornerstone in my design process. I strive to shortcircuit the documentation process by prototyping our best ideas and test them in-house or with real customers. Keeping the process fast and lean like this means we’ll produce more outcome in a shorter amount of time.
Every project is different and comes with varying objectives of business behind it: Are you building an internal tool? Are you refining an existing feature or building a brand new product? And how about the customers - are they existing or potential? And what are the constraints on time and resources? Depending on the answers from these types of questions, I’ll tailor the specific project plan - I’ll mix and match approaches and techniques from various design frameworks from Lean UX, JBTD, Design Thinking, or, Design Sprints or even create my own team exercises to work through problems.
No matter how daunting the task, how tight the deadline, keeping a playful mindset will aid you through. I believe that making my team feel comfortable bringing their authentic selves into our projects, we’ll achieve more, do it quicker and have a blast while doing it.
I’m always happy to chat. Shoot me a message or book a call directly with me today